Branding Your Blog- My Experience

branding your blog

Hello all! I’ve been away for a few days because of various things gettin’ in the way of writing. All very exciting things but I hate when I don’t have time to write! Aside from remodeling our basement, work, soccer practice and everything else life throws my way, here is the main attraction.


I’ve been toying with a logo for the longest time. I didn’t know where to start. I’ve wanted to brand my blog for years but didn’t want something half-assed or tacky. It’s hard coming up with a logo that represents your brand. Even more so when using only the font to convey your message. How the hell does one come up with a suitable message for Hot Mess Memoir? When your blog is something like Bicycle Mayhem or Baking Blog Bonanza, I’m sure it’s easy to throw in a cute little bicycle or a muffin pan and the words. For Hot Mess Memoir, it’s not so easy.

I found a wonderful site called Online Logo Maker. Before OLM, I went on a few sites that claimed to be free. Sure, it was free up until you wanted to download your logo. Then a $60 tab is presented to you. ‘Screw that,’ I thought. So I found OLM and decided to give it a whirl. It was great and affordable at just $29!

I didn’t use any templates and perhaps to you, you may totally hate my logo. I wanted something simple, quirky and stylish. I wanted flames but the flames were to cheesy and looked more like a tattoo Pamela Anderson would get. Then I had an idea. I took the initials of my blog, placed them together and suddenly, I had my flames. I use for all of my featured images and in Canva you can create a brand board and designate up to 3 brand colors. I picked 3 colors that felt were the HMM colors and used 2 of them in my logo. Ok, are you guys ready? I’m totally scared. I don’t want to ask for feedback for fear it will be negative but ok, I’ll ask for your feedback. If you hate it, I need to know why so I can consider your opinion.

Hot Mess Memoir Logo

So don’t be my enabler. I’m sure that’s how Joan Rivers ended up with all that plastic surgery. Just tell me if you hate it, love it or what could be better!


So I’ve always been one to sew, make jewelry, design, etc. It’s like God said, “Hot Mess, for every gene you are deficient in money management, I will grant you a gene for creativity.” I’ll take that. If one were to do a scan of my brain, you would find the right side the size of a canalope while the left, the size of a computer mouse. Once when I was laid off, I sewed and sold my stuff for money. I think I may have broken even given the cost of entering craft shows.

I’ve been wanting to make things again and sell them. But this time, more along the lines of quirky quotes on wine glasses, funny coffee mugs and t-shirts. I have a few more ideas like making scream pillows, clipboards with quirky sayings and necklaces. Yes, so freakin’ random but welcome to my brain. I thought I could also do a few things with my logo on stuff. I think I need to add hippos and unicorns onto a few things. That’s been popping up more and more it seems.

Anywho, would love your feedback. You guys are my friends and I respect what you have to say!



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